Associate Product Manager

7 days ago

Bengaluru, India GIVA Full time

GIVA - Associate Product Manager (Growth)

Experience - Freshers or Less than 1 Year experienced from Tier 1 or 2 college(BE/B.tech) (Don't apply if your experience is more)

Location - Bangalore

Looking For candidates only from Tier 1 or Tier 2 colleges(Don't apply if not)



Summary:


We are seeking a highly motivated and results-driven Associate Product Manager to join our

dynamic brand. As an associate product manager, you will play a pivotal role in driving the

success of our customer facing products and ensuring their optimal performance in the

market. You will be responsible for developing and executing effective marketing strategies

that enhance product awareness, drive customer acquisition, improve conversions and

maximise revenue growth.


Responsibilities:


Performance Analysis: Analyze marketing campaign performance, website/app

traffic (DAU/MAU), and sales data to measure the effectiveness of marketing

initiatives. Use data-driven insights to optimize and improve overall conversion

rates.


Product Lifecycle Management: Develop strategies for product upselling,

cross-selling, and lifecycle management to maximize customer lifetime value.


User Experience Optimization: Collaborate with UI/UX designers to enhance the

customer experience on the website/app, ensuring a smooth and seamless journey

from product discovery to checkout.


Industry Trends and Best Practices: Stay updated on ecommerce industry trends,

best practices, and emerging technologies to continuously improve the brand's

product marketing efforts.


Product Launch Management: Lead and execute successful product launches, from

planning to execution. Collaborate with cross-functional teams, including product

development, design, and marketing, to ensure seamless and impactful launches.


Product Strategy and Positioning: Develop a comprehensive product marketing

strategy aligned with the brand's vision and business objectives. Define and articulate

unique selling propositions, product positioning, and target customer segments.


Qualifications:


● Bachelor's degree in Engineering

● Less than 1 year of experience in analytical or product roles

● Strong analytical skills with the ability to interpret data and make data-driven

decisions.

● Drive to hustle and experiment consistently.

● In-depth knowledge of ecommerce trends, consumer behaviour, and digital marketing

strategies.

● Demonstrated ability to lead cross-functional teams and drive projects to successful

completion.

● Proficient in using marketing tools, analytics platforms, and ecommerce platforms.

● Knowledge of tools like Figma, GA4, Moengage is a plus

● Results-oriented, creative, and adaptable to a fast-paced and rapidly changing

environment.

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