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Digital Marketing Manager

4 months ago

Thane, India Magic Institute of Excellence Full time

Industry type: Ed-tech/ Education Management

Functional Area: Handling End-to-End Sales Cycle

Designation: Digital Marketing Manager

Employment Type: Full Time

Education: Graduation or Post-graduation (Marketing)

Experience: 3-5 years of experience

Package: 5 Lakhs PA to 8 Lakhs PA


Company Overview:

Magic Institute of Excellence (MIE) is part of Magic Business Ventures Pvt, Ltd. MIE is a leading education and

management training institute committed to delivering high-quality training and education programs. We strive to provide engaging and effective learning experiences that push careers to the next level. The company mainly works on four models: Value-Added Experiential Learning, a Certificate Program that makes candidates Industry-Ready, Corporate Training, and Growth Consultations. The organization assures that it transforms people's mindset toward education through all the models. Hence, we are looking for a candidate who will join our hands and help us spread the vision and who is driven and enthusiastic to join our team. As part of our growth strategy, we seek a Digital Marketing Manager to oversee and execute our digital marketing initiatives.


Job Description & Key Responsibilities:

1. Establish and execute a comprehensive digital marketing strategy to distribute content and promote the

company's courses and training programs.

2. Work with a team of writers, marketers, and other stakeholders to maintain the Company’s digital presence

3. Maintain consistent brand messaging across all paid, owned & earned media channels

4. Research, track, and analyze consumer behaviours and trends, and implement research into digital marketing

campaigns

5. Manage and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook

Ads, LinkedIn Ads, etc.

6. Monitor and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics,

Facebook Insights, etc.) and provide actionable insights for improvement.

7. Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs

and KPIs

8. Content Management for social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.) to increase

brand visibility and engagement, collaborating with existing content creation team

9. Collaborate with internal teams to develop marketing collaterals, landing pages, and other materials to

support digital marketing efforts.

10. Stay updated with the latest trends and best practices in digital marketing, education technology, and online

learning platforms.


Job Requirements:

Mandatory Functional Skills:

1. Proven experience developing and executing digital marketing strategies, preferably in education or e-

learning industry.

2. Strong understanding of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and

experience in managing advertising campaigns.

3. Proficiency in content creation and social media management across various platforms.

4. Excellent analytical skills and ability to interpret data to drive marketing decisions.

5. Experience with marketing automation tools and CRM systems is a plus.

6. Experience with SEO and SEM strategy and keyword research

7. Understanding of website analytics tools, such as Google Analytics


Mandatory Technical Skills:

1. Familiarity with education technology platforms such as Graphy / Knorish / Pabbly, AiSensy is highly desirable.

2. Proficiency in using analytics tools such as Google Analytics, Facebook Insights, etc.

3. Basic knowledge of HTML/CSS and web design principles and tools like Wix, Wordpress, etc


General Expectations:

1. Excellent interpersonal skills, with the ability to collaborate with other departments

2. Ability to work independently and as part of a team in a fast-paced environment.

3. Creative thinking and problem-solving skills.

4. Social media savvy, with a passion for staying on top of trends

5. Strong sense of creativity, imagination, and innovation

6. Bachelor’s degree in marketing, Communications, or a related field. A relevant certification in digital

marketing is a plus

7. In-depth knowledge of various social media platforms and best practices

8. Ability to analyze consumer metrics, reports, and trends

9. Strong project management and managerial skills


How to Apply:

Please submit your resume and a cover letter detailing your relevant experience and why you are interested in joining our team. Include any relevant portfolios or examples of past digital marketing campaigns you have worked on.