Associate Director

4 weeks ago

Bengaluru, India Ola Electric Full time

Job Responsibilities

● Brand Marketing and driving content creation and promotion across all marketing channels including ATL, BTL, Social Media, App & Site

● Strategising and managing integrated marketing, planning, and brand campaigns across all platforms with daily brand hygiene on social & site

● Driving brand strategy and conducting new brand launches. Liaison with different internal teams, partners, and agencies to ensure desired results

● Marketing planning, Go-To-Market Strategy, Content Creation, and Responsible for Product Launches across online and offline mediums

● Doing consumer research to create product propositions and decide on features and benefits to communicate to target customers

● Maintaining and developing the ideas and implementing the campaigns for product promotions in digital and physical spaces like our Experience Centres

● Increase the brand's engagement through various marketing initiatives

● Creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules along with the creative team

● Facilitate scaling brand and company awareness through various digital touchpoints. Oversee end-to-end campaign management and measure performance basis set KPIs and goals

● Driving efficiency in social listening strategies: reïgning digital chatter to derive meaningful insights


Key Requirements

● 8+ years of experience in the relevant field

● Experience in marketing a new category

● Idea machine - catch trends and fast turnaround contextualizing them to brand needs

● Experience in an agency or a leading consumer-facing brand

● Ability to maintain brand and pulse across multiple brands and platforms Should be able to define KPIs based on brand objectives

● Experience in branded content a plus

● Excellent presentation skills - Ability to articulate ideas and key objectives

● Experience with SFV creation and/or platforms is a bonus

● Portfolio with demonstrated campaigns and results

● Agile, with experience in a fast-paced work environment

● Obsessed with pop culture and quick to catch references

● Network of agency/ influencer relations a bonus

● Pride themselves on their sense of humor - unafraid to bring out their ideas to the table

● Demonstrable background in social media campaign strategy

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