Content Writer

20 hours ago

Gurugram, India Wiselife Full time

About the Role:At Wiselife, India's first yoga brand, we’re on a mission to make yoga and wellness accessible, inspiring, and a part of everyday living. As a Content Writer, you will play a key role in shaping how our community experiences our brand. We’re looking for someone who can bring creativity and strategy together: a writer who can tell authentic stories about health and wellness, while also crafting SEO-optimized and conversion-driven copy that fuels growth.What You’ll Do:Inspire on Social: Build content calendars and storylines that engage our growing community across Instagram, Facebook, and beyond.Craft Conversions: Write persuasive ad copy for Facebook, Google, and other digital campaigns that drive measurable impact.Educate with SEO: Develop keyword-rich website and blog content that brings new audiences to Wiselife.Tell Product Stories: Highlight product features and benefits through compelling descriptions, brochures, emailers, and video scripts.Collaborate with Creators: Draft short, authentic scripts and hooks for influencer and ambassador collaborations.Maintain Brand Voice: Ensure every piece of content, big or small, reflects Wiselife’s tone.Stay Ahead of Trends: Experiment with fresh content ideas and keep a pulse on what’s shaping wellness and digital culture.What We’re Looking For:Bachelor’s degree in English, Journalism, Marketing, or related field.2–5 years of proven experience in content writing; D2C, wellness, or lifestyle brand experience is a plus.Strong knowledge of SEO and digital content best practices.Excellent command of English with a knack for both long-form storytelling and sharp, concise copy.Creative thinker who can turn ideas into engaging, impactful communication.Detail-oriented, deadline-driven, and excited to work in a fast-growing brand environment.Why Join Wiselife?At Wiselife, you won’t just be writing words, you’ll be building a movement around wellness. You’ll get the chance to experiment with content formats, collaborate with creative minds, and see your work directly influence how people experience yoga and mindful living.

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