Marketing Manager

3 weeks ago

Bengaluru, India Global Games Show Full time

About VAP Group:-

We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global Games Show is a launch event under the VAP Group umbrella.


We are seeking an experienced and results-driven Marketing Manager to join our team and take charge of promoting our Global Games Show. The ideal candidate will have a strong background in marketing, event promotion, and a deep understanding of the blockchain and cryptocurrency industry. The Marketing Manager will play a key role in creating and implementing strategic marketing plans to drive attendance, engagement, and overall success for our events.


Responsibilities:-

Develop and Implement Marketing Strategies:

  • Create comprehensive marketing strategies for each blockchain event, aligning with overall company goals.
  • Identify target audiences and tailor marketing messages to effectively reach and engage them.
  • Utilise both online and offline channels to promote events, including social media, email marketing, content marketing, partnerships, and traditional media.

Content Creation and Management:

  • Develop compelling content for event promotion, including blog posts, social media updates, email campaigns, and promotional materials.
  • Collaborate with the content team to ensure consistency in messaging and brand representation across all platforms.

Digital Marketing:

  • Execute digital marketing campaigns to drive online registrations and participation.
  • Utilise SEO strategies, paid advertising, and social media platforms to maximise event visibility and reach.

Partnerships and Sponsorships:

  • Identify and establish partnerships with relevant industry players, influencers, and organisations.
  • Negotiate and manage sponsorships to enhance event visibility and generate additional revenue.

Attendee Engagement:

  • Develop and implement strategies to enhance attendee engagement before, during, and after events.
  • Monitor and respond to feedback and inquiries to ensure a positive participant experience.

Analytics and Reporting:

  • Utilise analytics tools to track and measure the success of marketing campaigns.
  • Prepare regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.


Requirements:-

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in marketing, with a focus on event promotion.
  • Strong understanding of blockchain technology and the cryptocurrency industry.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to create and execute successful marketing strategies.
  • Familiarity with digital marketing tools and analytics platforms.
  • Creative thinking and problem-solving skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Previous experience in the blockchain or technology industry is a plus.

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