Head of Digital Marketing- Corporate Office

2 weeks ago

Hyderabad, India CARE Hospitals, Quality CARE India Limited Full time

We are seeking a strategic and innovative Head of Digital Marketing to lead our digital initiatives at Group Level . This role is crucial for enhancing our online presence, driving patient engagement, and promoting our services. The ideal candidate will have a deep understanding of digital marketing strategies, patient acquisition, and healthcare regulations.


Objective: Drive revenue growth for CARE Hospitals by increasing patient footfall through strategic marketing initiatives, with full responsibility for digital revenue topline growth.

Key Responsibilities:

  • Strategic Planning: Develop and execute a comprehensive digital marketing strategy that aligns with the hospital's goals and strengthens brand visibility.
  • Leadership: Lead, mentor, and manage a team of digital marketing professionals, fostering a culture of creativity and high performance.
  • Patient Engagement: Design and implement initiatives to engage patients through digital channels, enhancing the overall patient experience.
  • Content Strategy: Oversee the creation of high-quality content, including blogs, videos, and social media posts, to educate and inform patients and the community.
  • SEO & SEM: Drive SEO efforts to boost organic search visibility and manage PPC campaigns to increase patient inquiries.
  • Social Media Management: Build and maintain a robust social media presence to connect with patients, share health information, and promote hospital services.
  • Agency Management: Manage external agencies to ensure they deliver on strategic goals, maintain high performance standards, and align with the hospital's objectives.
  • Analytics & Insights: Leverage digital analytics tools to monitor performance, generate reports, and derive actionable insights for optimizing marketing efforts.
  • Collaboration: Partner with clinical teams, administration, and external stakeholders to ensure cohesive messaging and strategy alignment.

Qualifications and Experience :


  • Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field; MBA is a plus.
  • 15+ years of digital marketing experience, preferably in the Healthcare / Ecommerce Industry
  • Proven experience in leading successful digital marketing campaigns.
  • Strong understanding of SEO, SEM, content marketing, and social media strategies.
  • Proficiency in analytics tools (e.g., Google Analytics, social media insights) and CRM software.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to adapt to a fast-paced and evolving environment.


Other Benefits :


  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A supportive and collaborative work environment.

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