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Brand Executive

4 months ago

Navi Mumbai, India Reliance Digital Retail Ltd. Full time

Who we are:

Embark on a journey with India's largest conglomerate, Reliance Industries, currently ranked 88th on the Fortune Global 500 list. Reliance Retail, the retail arm of Reliance Industries Ltd, stands as one of the titans in India's retail landscape. Continuously certified as a Great Place To Work, we take pride in fostering an environment that values innovation, diversity, and excellence.


Where you will be working:

Location: Reliance Corporate Park, Ghansoli, Navi Mumbai


Who we are looking for:

  • A MBA in Marketing with 4 years and above years of experience
  • This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

What you will be doing:

  • Developing Marketing Strategies: Formulate and implement effective marketing and advertising strategies to promote brand visibility.
  • Creating Media Designs: Design and layout content for various media outlets to ensure appealing and effective communication.
  • Content Creation: Write engaging pitches, blog posts, and articles to support marketing campaigns and brand storytelling.
  • Branding Cost Management: Make informed decisions regarding the budget and cost-effectiveness of branding initiatives.
  • Customer Spending Analysis: Analyze trends in customer spending to refine marketing strategies and improve customer engagement.
  • Conducting Market Research: Perform in-depth market research to identify opportunities and guide strategic planning.
  • Overseeing Business Functions: Manage a wide range of business functions, including branding, communication channels, product development, and promotions (both online and offline).
  • Cross-Functional Collaboration: Work closely with different teams to create and execute marketing initiatives that resonate with the target market and drive sales growth.
  • Budget and Sales Forecasting: Develop marketing budgets, forecast sales figures, and assess key performance indicators (KPIs) and return on investment (ROI).
  • Brand Growth Promotion: Implement strategies to promote brand growth and expansion.
  • Executing Brand Plans: Implement comprehensive brand plans to achieve marketing objectives.
  • Data-Driven Decision Making: Utilize a variety of data sources to drive volume and profitability, ensuring marketing efforts are aligned with business goals.
  • Creative Team Collaboration: Partner with creative teams to develop compelling marketing campaigns, design brand assets, and maintain consistent brand messaging across all platforms.
  • Monitoring and Analyzing Performance: Continuously monitor brand performance, analyze data, and make data-driven decisions to enhance brand positioning and customer engagement.