Growth Marketing Manager

3 weeks ago

Bandra, India YourHappyLife Full time

Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2C)

Ideally from a similar industry (D2C - beauty, FMCG, health/wellness, personal care etc)


On site position in Bandra West, Mumbai.


Company Description:

YourHappyLife is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on empowering individuals to live #yourhappylife. We are looking for a dynamic e-commerce leader to drive our online growth story. We're seeking a seasoned professional who can be a strategic partner to the founder and take ownership of our entire online presence and growth.


Role Description:

This is a full-time on-site role as the Head of Online Marketing at YourHappyLife. Be a core senior team member of a rapidly scaling startup We're looking for an exceptional e-commerce leader who has successfully scaled D2C brands from ground up. The ideal candidate will be a hands-on strategist with deep expertise in P&L management, performance marketing, conversion optimization, and marketplace growth. The role involves overseeing performance marketing, social media marketing, digital marketing, and online marketing strategies to drive brand awareness and engagement.


____


Primary Objectives:

  • Drive complete P&L ownership and growth
  • Scale customer acquisition across all digital channels
  • Build and optimize customer retention strategies
  • Establish operational excellence across website, marketplaces, and digital platforms


Key Responsibilities


P&L Leadership:

  • Own and drive complete e-commerce P&L responsibility
  • Develop comprehensive growth strategies across all digital channels
  • Set, track, and achieve quarterly and annual revenue targets
  • Drive pricing strategy and promotional calendar
  • Build and manage high-performing teams across multiple functions


Customer Acquisition, Performance Marketing & Marketplace Management:

  • Lead performance marketing initiatives across Meta, Google, and YouTube
  • Structure and optimize campaigns for maximum ROAS
  • Develop and execute creative strategy for performance marketing
  • Collaborate with Head of Brand & Creative on creative direction
  • Manage and optimize marketing budgets exceeding 1 crore monthly
  • Drive creative strategy for performance marketing
  • Manage and grow presence across marketplaces (Amazon, others)


Customer Experience & Retention:

  • Drive customer retention strategies through cohort analysis
  • Own user journey optimization across all touchpoints
  • Lead the customer experience team
  • Implement and optimize loyalty programs
  • Analyse and improve customer lifetime value


Technical Optimisation:

  • Drive SEO strategy and organic traffic growth
  • Manage marketplace presence, especially Amazon
  • Lead website optimization and conversion rate improvements
  • Implement A/B testing frameworks
  • Optimize tech stack and analytics infrastructure


Required Experience & Skills:

  • 8+ years of experience in e-commerce with at least 3 years in leadership roles
  • Proven track record of scaling D2C brands from 0-1 and 1-100
  • Deep expertise in:
  • Performance marketing (Meta, Google, YouTube)
  • Creative strategy for performance campaigns
  • Shopify platform and e-commerce analytics
  • A/B testing and conversion rate optimization
  • Amazon marketplace and AMS
  • SEO and organic growth strategies
  • Quick commerce and marketplace management
  • Strong understanding of:
  • Consumer psychology and purchase behaviour
  • Performance creative requirements
  • Data analytics and attribution modelling
  • Team building and management


Technical Skills:

  • Advanced proficiency in Meta Ads Manager and Google Ads
  • Expert knowledge of Google Analytics and data visualization tools
  • Strong understanding of Shopify ecosystem and plugins
  • Proficiency in SEO tools and techniques
  • Working knowledge of UX/UI principles
  • Understanding of video and static creative requirements


Leadership Qualities:

  • Self-starter with entrepreneurial mindset
  • Strong ownership mentality
  • Excellent problem-solving abilities
  • Strategic thinking with hands-on execution capability
  • Ability to work in fast-paced startup environment
  • Strong communication and stakeholder management skills


What We Offer:

  • Opportunity to be a key leader in a high-growth startup
  • Direct access to founder and key decision-making
  • Autonomy to build and execute strategies
  • Chance to build and lead teams
  • High-impact role with visible results


Ideal Candidate Background:

  • Has successfully scaled at least one D2C brand past 50 crores annual revenue
  • Experience in wellness/beauty/personal care industry preferred
  • Track record of managing budgets over 1 crore monthly
  • History of building and leading high-performing teams
  • Note: This is a high-visibility role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about growth.

  • Growth marketing manager

    2 weeks ago

    Bandra, India YourHappyLife Full time

    Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2 C)Ideally from a similar industry (D2 C - beauty, FMCG, health/wellness, personal care etc)On site position in Bandra West, Mumbai.Company Description:Your Happy Life is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on empowering...

  • Growth Marketing Manager

    3 weeks ago

    Bandra, India YourHappyLife Full time

    Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2C)Ideally from a similar industry (D2C - beauty, FMCG, health/wellness, personal care etc)On site position in Bandra West, Mumbai.Company Description:YourHappyLife is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on empowering...

  • Growth Marketing Manager

    3 weeks ago

    Bandra, India YourHappyLife Full time

    Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2C) Ideally from a similar industry (D2C - beauty, FMCG, health/wellness, personal care etc) On site position in Bandra West, Mumbai. Company Description: YourHappyLife is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on...

  • Growth Marketing Manager

    3 weeks ago

    Bandra, India YourHappyLife Full time

    Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2C) Ideally from a similar industry (D2C - beauty, FMCG, health/wellness, personal care etc) On site position in Bandra West, Mumbai. Company Description: YourHappyLife is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on empowering...

  • Growth Marketing Manager

    3 weeks ago

    Bandra, India YourHappyLife Full time

    Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2C) Ideally from a similar industry (D2C - beauty, FMCG, health/wellness, personal care etc) On site position in Bandra West, Mumbai. Company Description: YourHappyLife is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on...

  • Business Growth Strategist

    4 weeks ago

    Bandra, India Design Pataki Full time

    We are seeking a dynamic Business Growth Strategist to drive expansion and revenue growth within our organization. With a strong understanding of market trends, you will identify new business opportunities, build long-lasting client relationships, and develop strategies to achieve business objectives.Key ResponsibilitiesMarket Research & Analysis: Analyze...

  • Market Development Manager

    4 weeks ago

    Bandra, India Design Pataki Full time

    We at Design Pataki, are seeking a dynamic and driven Market Development Manager to join our team. In this role, you will be responsible for identifying new business opportunities, building and maintaining client relationships, and driving growth within the organization. The ideal candidate will have a strong understanding of market trends, excellent...

  • Market Development Manager

    3 weeks ago

    Bandra, India Design Pataki Full time

    We at Design Pataki, are seeking a dynamic and driven Market Development Manager to join our team. In this role, you will be responsible for identifying new business opportunities, building and maintaining client relationships, and driving growth within the organization. The ideal candidate will have a strong understanding of market trends, excellent...

  • [3 Days Left] Market Development Manager

    3 weeks ago

    Bandra, India Design Pataki Full time

    We at Design Pataki, are seeking a dynamic and driven Market Development Manager to join our team. In this role, you will be responsible for identifying new business opportunities, building and maintaining client relationships, and driving growth within the organization. The ideal candidate will have a strong understanding of market trends, excellent...

  • Marketing Assistant

    3 months ago

    Bandra, India Design Pataki Full time

    Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies.This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company Responsibilities Undertake daily administrative tasks to ensure the...

  • Marketing Assistant

    4 weeks ago

    Bandra, India Design Pataki Full time

    Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies.This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company Responsibilities Undertake daily administrative tasks to ensure the...

  • Marketing Assistant

    5 months ago

    Bandra, India Design Pataki Full time

    Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies.This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the companyResponsibilitiesUndertake daily administrative tasks to ensure the...

  • Marketing Assistant

    5 months ago

    Bandra, India Design Pataki Full time

    Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies.This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company Responsibilities Undertake daily administrative tasks to ensure the...

  • Business Development Marketing Associate

    2 weeks ago

    Bandra, India Design Pataki Full time

    Marketing Support Role at Design PatakiWe are seeking a highly skilled and organized individual to join our team as a Marketing Support specialist. The successful candidate will play a critical role in the smooth operation of our Marketing department, contributing to the attainment of our goals and long-term growth.About the JobThe ideal candidate will be...

  • Marketing manager

    4 weeks ago

    Bandra, India Attirail Full time

    About us - Founded in 2019 and based in Mumbai, ATTIRAIL specialises in interior makeovers, styling, and virtual transformations, offering a highly personalised experience specially for rental homes.  We don’t just design homes—we craft spaces that tell your story, merging your unique tastes and cherished memories into one cohesive vision.  At...

  • Marketing manager

    3 weeks ago

    Bandra, India Attirail Full time

    About us - Founded in 2019 and based in Mumbai, ATTIRAIL specialises in interior makeovers, styling, and virtual transformations, offering a highly personalised experience specially for rental homes.We don’t just design homes—we craft spaces that tell your story, merging your unique tastes and cherished memories into one cohesive vision.At Attirail, our...

  • Marketing Manager

    3 weeks ago

    Bandra, India Attirail Full time

    About us - Founded in 2019 and based in Mumbai, ATTIRAIL specialises in interior makeovers, styling, and virtual transformations, offering a highly personalised experience specially for rental homes.We don’t just design homes—we craft spaces that tell your story, merging your unique tastes and cherished memories into one cohesive vision.At Attirail, our...

  • Marketing and Operations Coordinator

    1 week ago

    Bandra, India Design Pataki Full time

    About the RoleWe are seeking a highly organized and detail-oriented Marketing and Operations Coordinator to join our team at Design Pataki. As a Marketing and Operations Coordinator, you will play a critical role in supporting the smooth operation of our Marketing department and contributing to the long-term growth of our company.Key...

  • Marketing Manager

    4 weeks ago

    Bandra, India Attirail Full time

    About us - Founded in 2019 and based in Mumbai, ATTIRAIL specialises in interior makeovers, styling, and virtual transformations, offering a highly personalised experience specially for rental homes. We don’t just design homes—we craft spaces that tell your story, merging your unique tastes and cherished memories into one cohesive vision. At Attirail,...

  • Digital marketing executive

    4 weeks ago

    Bandra, India Design Pataki Full time

    Hey there! Are you a marketing pro, skilled at transforming ideas into engaging digital experiences? We’re on the hunt for a sharp Digital Marketing Executive to join us. You’ll spearhead our digital strategy, create compelling campaigns, optimize user experiences, and drive growth through innovative digital channels. Dive deep into data insights and...