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Content Specialist

2 months ago

Hyderabad, India Acuvate Full time

Job Description: Content Specialist

Location: Hyderabad

Department: Marketing

Experience: 3-7 years


About Acuvate Software:

Acuvate Software is a leading provider of innovative technology solutions and services. Our mission is to empower businesses through cutting-edge software, enhancing efficiency and driving digital transformation. We are looking for a dynamic and creative Content Specialist to join our team and play a pivotal role in our content strategy, ensuring that our messaging is clear, engaging, and aligned with our brand identity.

Key Responsibilities:

  • Content Strategy Development: Collaborate with the marketing and communications team to develop and implement a comprehensive content strategy that aligns with Acuvate's business goals and brand voice.
  • Content Creation and Management: Produce high-quality, engaging content for a variety of platforms, including our website, blogs, social media, and marketing materials. Manage the content calendar and ensure timely publication of materials.
  • SEO Optimization: Optimize content for search engines and social media platforms, ensuring high visibility and engagement with our target audience.
  • Analytics and Reporting: Monitor content performance using analytics tools. Provide regular reports on content engagement, conversions, and other key metrics to inform strategy adjustments.
  • Collaboration and Coordination: Work closely with other departments, such as sales and product development, to ensure content accuracy and consistency across all channels.
  • Market Research: Conduct ongoing market research and competitor analysis to stay informed of industry trends and best practices in content marketing.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • At least 2-4 years of experience in content creation, marketing, or a similar role, preferably in the tech industry.
  • Strong writing and editing skills, with a portfolio demonstrating a range of content types.
  • Experience with SEO principles, analytics tools, and social media platforms.
  • Creative thinker with the ability to translate complex technical information into engaging content.
  • Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.

Desired Skills:

  • Familiarity with content management systems (CMS) and digital marketing tools.
  • Ability to work in a fast-paced, dynamic environment.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
  • A keen eye for detail and a commitment to maintaining high-quality standards.