Product Marketing Specialist
5 days ago
Job Title: Product Marketing Associate
Function: Marketing
Location: Delhi/Bangalore (Hybrid)
About the Company:
Elucidata is a TechBio Company headquartered in San Francisco. Our mission is to make life sciences data AI-ready. Elucidata's Elucidata’s LLM-powered platform Polly, helps research teams wrangle, store, manage and analyze large volumes of biomedical data. We are at the forefront of driving GenAI in life sciences R&D across leading BioPharma companies like Pfizer, Janssen, NextGen Jane and many more. We were recognised as the 'Most Innovative Biotech Company, 2024', by Fast Company. We are a 120+ multi-disciplinary team of experts based across the US and India. In September 2022, we raised $16 million in our Series A round led by Eight Roads, F-Prime, and our existing investors Hyperplane and IvyCap.
About the Role:
We are looking for a Product marketing associate with ~1-2 years of experience to join the team in India. This is an amazing opportunity to work in a category defining start-up company. You will be immersed in a dynamic marketing environment and must be willing to adapt to change. As a Product Marketing Associate at Elucidata your primary responsibilities will be performing user research, understanding our buyer personas and their pain points and use that to create compelling messaging. This is an outstanding opportunity to become a major contributor in a rapidly growing life sciences company.
Key Responsibilities:
- Perform user research to understand customer pain points and personas for current and new markets
- Craft compelling messaging to be used in brochures, pitch decks, event, campaigns and sales demos
- Work collaboratively with product and sales teams to define value propositions for our various offerings and train the sales team on it
- Create presentations and collateral for speaker sessions and conferences.
- Organize and coordinate promotional events, maximizing visibility and impact.
Qualifications:
- 2-3 years of experience in product marketing, preferably in B2B SaaS
- Background in Life Sciences, Biotech, Engineering, Applied Sciences or similar fields is a good to have.
- Ability to understand and synthesize technical information on subjects like bioinformatics, AI/ML, data science and data infrastructure
- Experience conducting market research - identify target markets and product differentiation and market entry plan.
- Develop messaging, key sales enablement collaterals including brochures, pitch decks, case studies and white-papers.
- Experience using variety of software tools for design and presentations like Canva, Powerpoint etc
- Proven ability to work collaboratively with cross-functional teams, including product management and sales teams.
- Excellent copy-writing and spoken language skills
- Strong operational skills and a knack for execution
We are proud to be an equal-opportunity workplace and are an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, caste, citizenship, marital status, disability, gender identity, or Veteran status.
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