Senior Manager

2 weeks ago

Hyderabad, India Indian School of Business Full time

Job Purpose

The brand & marcom lead of ISB Digital Learning is responsible for leading the execution of an integrated brand and marketing strategy for the two distinctive channels in this portfolio while ensuring synergies with the parent brand. The incumbent will be responsible for portfolio-level and programme specific communications for the B2C portfolio and defining the B2B marketing strategy while supporting the sales team with relevant marcom to drive business goals achievement. This role requires a combination of strategic thinking, brand management and product marketing expertise, and strong leadership skills to drive awareness, engagement, and, ultimately, business growth for ISB Online.


Job Outline


  • Craft and implement an integrated marketing plan that aligns with the overall business objectives and vision of the business, defining the metrics and KPIs for marketing in line with business’
  • Own brand, knowledge and product marcom for the ISB Online portfolio across partnerships, B2C and B2B portfolios.
  • Define and craft comms for new programme campaigns and existing ones, keeping in mind the persona, their pain-points and/ or motivations.
  • Define, measure, track and optimise metrics for each marketing task/ activity and campaign for continuous improvement.Consistently measure and improve comms. based on feedback gathered from secondary and primary sources.
  • Develop, implement and consistently track adherence to guidelines in line with the positioning and finely crafted programme-specific communications distinctive from the corresponding portfolios.
  • Monitor and track programme communication guidelines defined for partner programmes with extreme attention to details ensuring zero errors.
  • Craft innovative campaigns in frugal marketing budgets with an extremely cost-sensitive eye on all marketing campaigns and activities.

Identify and leverage internal and external synergies with the parallel brands in the ISB ExecEd portfolio.

  • Build and maintain strong relationships with key stakeholders across levels and internal and external ones with a fine understanding of each.
  • Track competition and industry trends to identify and capitalise on strategic growth opportunities to drive the next phase of innovation and growth.



Job Specification

Knowledge / Education

MBA/ master’s in marketing with Strategy or Finance from a cat A/ B business school is preferred

A master’s in communication would be eligible as well


Specific Skills

  • Proven experience in launching and building sustainable portfolios, product lines
  • Strong logical, analytical and creative skills
  • Excellent written and verbal communication skills
  • Deep understanding of crafting nuanced product marcom
  • Adept at project management across multiple projects in parallel
  • An entrepreneurial solution-oriented mindset with the ability to operate in complex and dynamic environments is imperative
  • Excellent stakeholder management skills


Desirable Experience

  • A minimum of 6 years experience in brand building and marcom is necessary
  • Overall marketing experience of 10 – 14 years is needed
  • Experience working in a fast-paced, dynamic environment will be crucial for success in this role
  • Experience working with cross-functional teams


Job Interface/Relationships:

Internal

Within department or other departments in ISB

External

Agencies, vendors & partners

Senior leaders from the industry


Key Responsibilities and % Time Spent

Develop and implement an integrated marketing plan that aligns with the overall business objectives of ISB Online across B2B and B2C verticals - 20%

Create, monitor and execute marketing campaigns successfully across multiple individual programmes, B2B and partner programmes - 15%

Define and develop programme content for new programme collaterals and improve old programme comms based on performance - 25%

Processes, metrics tracking and project management - 20%

Stakeholder management and seamless execution across the value chain - 20%

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