Marketing Automation

6 days ago

Surat, India CODEPAPER TECHNOLOGIES Full time

Company Description

CODEPAPER TECHNOLOGIES is a Surat-based technology agency dedicated to transforming businesses through innovative ideas, custom solutions, and accelerated growth strategies.


Role Description

This is a full-time hybrid role for a Marketing Automation & Lead Generation Specialist at CODEPAPER TECHNOLOGIES. The specialist will be responsible for marketing analytics, marketing automation, lead generation, web analytics, and overall marketing activities. This role is based in Surat with the flexibility for some remote work.


Responsibilities:

Develop and Execute Marketing Automation Strategies:

  • Design, implement, and monitor automated marketing campaigns across various channels.
  • Utilize marketing automation tools to streamline marketing processes and increase efficiency.

Lead Generation and Nurturing:

  • Develop strategies for cold email outreach and LinkedIn marketing to generate and nurture leads.
  • Create and maintain segmented lists for targeted marketing efforts.

Campaign Management and Optimization:

  • Manage the setup, execution, and optimization of email campaigns and LinkedIn outreach programs.
  • Continuously test and analyze campaign performance to improve ROI.

Analytics and Reporting:

  • Track and analyze campaign results, generate detailed reports, and provide actionable insights.
  • Use data to refine and optimize overall marketing strategy and lead generation efforts.

Collaboration and Coordination:

  • Work closely with sales and marketing teams to ensure alignment of objectives and maximize effectiveness of marketing campaigns.
  • Coordinate with content and design teams to create compelling and effective marketing materials.

CRM and Database Management:

  • Ensure accurate segmentation, import/export of data, and management of all lead and customer data within the CRM.
  • Optimize the flow of leads from marketing to sales through effective management of the CRM system.

Compliance and Best Practices:

  • Ensure all marketing practices comply with industry standards and privacy regulations.
  • Stay up-to-date with the latest trends and best practices in marketing automation and lead generation.

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