Executive/Sr. Executive- Branding

2 months ago

New Delhi, India AND Academy Full time

Designation: Executive / Sr. Executive - Branding and Communications

Department: Branding and Communications

Location: IIAD Campus, B-26, Okhla Phase – I, New Delhi - 110020

Reports To: Senior Manager - Branding and Communications

About AND Academy:

AND Academy is a cutting-edge online design education platform that merges the rigor of traditional learning with the flexibility and innovation of online education. Our mission is to nurture creative minds and equip them with the skills needed to excel in the design industry.


Position Overview:

We are seeking a dynamic and creative Executive/ Sr. Executive - Branding and Content Marketing to join our Branding and Communications team. The ideal candidate will have a strong analytical background combined with experience in communications and content creation. This role is pivotal in enhancing our brand presence and driving engagement through strategic content initiatives.

Qualification:

  • Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field.
  • 2-3 years of experience in digital marketing and branding; preferably as an analyst with a strong communication background.
  • Proficiency in content management systems (CMS), social media platforms, and marketing analytics tools.
  • Excellent written and verbal communication skills.
  • Strong analytical skills with the ability to interpret data and generate
  • Creativity and a keen eye for design and branding aesthetics.
  • Ability to work collaboratively in a fast-paced environment.

Job Description:

1. Content Creation and Management:

  • Develop, write, and manage high-quality content for various platforms including social media, blogs, newsletters, and the website.
  • Collaborate with the design team to create visually appealing and engaging multimedia content.
  • Ensure all content aligns with the brand voice, tone, and style guidelines.

2. Branding:

  • Assist in developing and executing brand strategies to enhance brand awareness and positioning.
  • Monitor brand performance and maintain brand consistency across all channels.
  • Support the creation of brand collateral, promotional materials, and campaigns.

3. Marketing Analytics:

  • Analyze marketing data and metrics to measure the effectiveness of content and campaigns.
  • Generate reports and provide insights to improve marketing strategies and drive engagement.
  • Utilize tools like Google Analytics, social media analytics, and other marketing software to track performance.

4. Social Media Management:

  • Plan, curate, and schedule content for various social media platforms.
  • Engage with the online community, respond to comments and messages, and foster positive relationships.
  • Monitor social media trends and adjust strategies to maximize reach and engagement.

5. Collaboration and Communication:

  • Work closely with cross-functional teams including design, product, and sales to ensure cohesive messaging.
  • Coordinate with external partners, influencers, and media outlets for collaborations and promotions.
  • Assist in organizing and promoting online events, webinars, and workshops.

6. Additional Responsibilities:

  • Stay updated with industry trends, competitor activities, and best practices in branding and content marketing.
  • Participate in brainstorming sessions and contribute innovative ideas to the marketing strategy.
  • Assist with any other tasks as needed to support the branding and communications team.

Why Join Us?

  • Opportunity to work in a creative and innovative environment.
  • Be part of a passionate team dedicated to transforming design education.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.

Application Process: Interested candidates should submit their resume, cover letter to afrin.fatima@iiad.edu.in with the subject line “Executive/ Sr.Executive - Branding and Content Marketing.”

AND Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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